Initial Setup-Checklist

Basic Setup:

1. Project (Settings > Setup > Project)

- Assign specific subdomains (if there are any): Edit project > Step 1 > Optional information
- Assign 301 redirects (if there are any):  Edit project > Step 1 > Optional information
- Define competitors: Project > Step 2
- Connect Google Analytics and Search Console: Edit project > Step 3
- CMS integration (Wordpress only): Edit project > Step 3 -https://contentbird.zendesk.com/hc/en-us/articles/212063686-Wordpress-Plugin
- Connect facebook and twitter
- Define Keywords or import them from Search Console: Edit project > Step 4
- Define Money Keywords: Edit project > Step 4

2. User (Settings > Setup > User)

- Setup own email address: https://contentbird.zendesk.com/hc/en-us/articles/212062846-Setting-up-an-individual-e-mail-address
- Define user rights: User > Access Authorization

SEO & Linkbuilding:

1. Custom Fields (Settings > Setup > Tab "Custom fields")

- Define own values / criteria, that you what to be saved with each link -> Personalized values for links & planing
- Define own values / criteria, that you what to be saved with each source -> Your own domain values for alerts, sources, page network & communications

2. Import Links (Settings > Import)

- Automatically > Tab "Find Links"
- Manually >  Tab "Links"
- Export links from Google Search Console (formerly known as Webmastertools) to import them into contentbird: https://contentbird.zendesk.com/hc/en-us/articles/212061466-How-To-Export-Links-From-Search-Console

3. Install the contentbird toolbar -> Settings > Toolbars

Content Marketing:

1.) Define Content Strategy (Settings > Setup > Project)

2.) Define your own content workflow (Planning > Content Pipeline > Setup):

• Content status and status order
• Content types
• Content tags
• Content custom fields
• Templates

3.) Author: Settings > Setup > Authors

4.) Watcher: Settings > Setup > Watcher

5.) Import Content:
a.) manually: Settings > Import > Content Pipeline
b.) automatically (not possible without any keywords ranking): Analysis > Content > Import content